Camosun in the Media - Class assignment

Camosun Media Zoe Case, Jan 22nd 2018

Newspapers, radio, T.V. and other media are incredibly important parts of our lives, that most of us pay attention to throughout most of our lives. I think that these media influence our lives and most of the choices we make.

Camosun College has branding out across most of the city of Victoria. It has billboards and posters, as well as its own student newspaper. This college is in a unique spot as a community college, that it is able to rely a lot more on word of mouth than most small universities. Community colleges have the advantage of being known in their community for the work they do, and mostly attracting local or at least regional students.

I think public relations should be very important for Camosun, although less in the respect of mass media, and more in their method of communication directly within their community and with their student body. Camosun needs to continue to improve upon giving back to the community and interacting with their students to increase the respect for the school within the greater Victoria area, and with the entire Vancouver Island population.

Almost all of Camosun’s advertising seems aimed towards solely the Victoria area, although I am aware that plenty of students move to this school from most of Vancouver Island to get a better education. Camosun needs to work to build upon this reputation to make it worth it to move to a progressively more expensive city just for school.